Code: FCD 500 | X10 | E10
The primary focus of our program is ensuring your are honing the knowledge of the theory and practice of Chinese medicine and become a confident and competent practitioner. In the western world environment it is also required from practitioner to be familiar with post-graduation options and learn to develop entrepreneurial skills. This three course sequence is designed to introduce students how to apply their trade into the business world. The first course will inform students to the various options of employment in the field of acupuncture and oriental medicine. Students will also learn the steps necessary for creating a successful practice. Topics covered will include: niche, brand, positioning, competitor analysis, market share, and marketing tactics. The second course provides students with the information you need to apply your acupuncture training skills in a business-like manner in a variety of clinical settings. The emphasis is on a practical application of the business and professional skills and information necessary to provide acupuncture health care to an ever-growing population of patients. In the third course students will be taught how to prepare a strong business plan. They will also learn the business and financial obligation aspects of running an acupuncture practice. Upon completion of this course sequence students will have a clearer understanding of what they envision their acupuncture practice will look like: who they want to serve, how they will help them, how they will attract and communicate with clients, and what marketing tactics they will want to use. Students will also understand the synergistic nature of the professional, ethical, financial and marketing skills necessary to run a primary health care practice in the USA in the 21st century. Students will write their preliminary marketing plan and present their plan in class.
Career Development I: FCD 300 Professional Ethics | Career Development II: FCD 500 Career Development I | Career Development III: FCD X10 Career Development II